Instead, he said, they want a baseline agreement that if their work is used, a company will ask for consent and pay for that use, as well as provide transparency around the use of data for training or machine learning. Zeke Alton, a voice actor and member of the SAG-AFTRA interactive contract negotiating committee, said that actors and writers aren’t asking for an end to AI technology. In the very near future, that may mean that your very first job is your last job. A spokesperson for Electronic Arts, the Redwood City-based gaming company whose titles include “Apex Legends” and “It Takes Two,” also declined to comment. “It needs to start yesterday,” he said, “because of what happened to me.”Īctivision Blizzard, the Santa Monica-based parent company of “Call of Duty” publisher Activision, declined to comment.
Voice actors - in gaming and beyond - need to protect themselves from AI, Passoja said, because repurposing his likeness in “Call of Duty” was “completely unethical, completely immoral, and yet completely within the bounds of my contract.” A performer’s “product” - their face, voice and movement - should be digitally watermarked and digitally tracked, he said, so actors can be fairly compensated when that product is used. The debate over the use of AI comes as nearly half of Americans - 45% - are concerned about the effect artificial intelligence will have on their own line of work, compared to 29% who are not concerned, according to an August poll for The Times conducted by Leger, a Canadian-based polling firm with experience in U.S.
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